Strategies for Enterprises to Cope with Changes in Marketing Environment in the Internet Era

Abstract

Nowadays, the marketing environment is constantly changing and the competition of enterprises is becoming increasingly fierce. A series of development trends have put forward new requirements for the marketing strategy of enterprises. In order to meet this challenge, it is important for enterprises to create a new marketing situation and improve their competitiveness against the new environment. Theoretical and practical significance. By studying the new trend of marketing environment development, this paper puts forward relevant strategies that enterprises should take. It helps enterprises to cope with the new challenges brought about by the change of marketing environment in the market competition.