Theoretical Framework Research on Retail Business Model Innovation in Internet Environment

Abstract

With the development of the Internet and new technologies in the retail industry, the retail business model innovation activities are growing. On the basis of the relevant literature, this paper defines the conception of the retail enterprise business model firstly. Then it reorganizes the research results of retail enterprise business model innovation about power, type, factor and path. It also establishes the theoretical framework of retail enterprise business model innovation. In the end, we make several suggestions for the research in the future.