Paths Selection of Promoting the Development of Low Carbon Tourism Industry in Tai'an—Based on the Perspective of Tourists

Abstract

Tourists in the tourism industry has important significance in reducing carbon emissions, reducing carbon emissions of Tai'an City tourism must start from the low-carbon travel behavior of tourists. Based on the theory of planned behavior, this paper constructs the research model, and analysis the relationship between the various factors through empirical study. The study found that there was a significant relationship between attitude, subjective norm, perceived behavioral control and low carbon tourism behavior intention.