The Research on the Role of Social Media in Promoting Mass Entrepreneurship and Innovation and Its Practice

Abstract

Mass entrepreneurs and innovation is prevailing in China. The central government and local governments have published unprecedented preferential policies and supporting services. However, many entrepreneurs have difficulties in obtaining entrepreneurial policies and services. The imbalance between information supply and demand is the main problem. The problem could be alleviated by using official account on social media because of its feature of authority and convenience. This paper will focus on the role of social media in promoting mass entrepreneurs and innovation. It will also supply the government official social media account with some suggestions on daily running.