Research on Rural Tourism E-commerce Marketing Model Innovation under the Background of Big Data

Abstract

The innovation of rural tourism e-commerce marketing model has important practical significance for promoting the transformation of rural tourism, integrating the resources of rural tourism, reducing the cost of rural tourism operation, meeting the individual needs of tourists, constructing harmonious and healthy development model of rural tourism. This paper summarizes the current rural tourism e-commerce marketing model in China and analyzes the trend of the future development of rural tourism e-commerce marketing model. This paper puts forward three rural tourism e-commerce marketing innovation models under the background of big data: the allied marketing model based on product development, the interactive marketing model based on information exchange and the precision marketing model based on customers’ management.