Marketing Promotion Feasibility of College Students' Innovation Projects

Abstract

Nowadays, Students' Innovation Projects are very popular in most colleges. However, only few can be launched into the market. In this essay, the marketing promotion of college students' innovation projects was discussed in order to improve the fairness and efficiency of the selection of innovation projects. 100 innovative project data were selected as a sample, which is from Beijing University of Posts and Telecommunications (BUPT) in 2015. The evaluation indexes were obtained by the method of investigation and research. Then the AHP method was used to get the weight of each index according to the relative importance of the indexes. For the calculation of the final weight, the method of combining the subjective and objective, that is, at the same time the Entropy Method was used to determine the weight of each index. Finally, the project evaluation was done using the evaluation method they have proposed. There is a strong positive correlation between their evaluation results and the results of experts. As a result, the validity of evaluation method has been successfully proved.