A Comparative Study About Different Production and Marketing Cooperation Mode of Agricultural Products—Taking Shandong Peninsula as an Example

Abstract

The low organization degree of circulation subjects, more circulation links and low circulation efficiency are main problems of the current agricultural production and marketing cooperation mode. Based on the literature review and field research, this paper divides the current agricultural production and marketing cooperation mode into two types: direct marketing and indirect marketing. This paper also analyzes and compares the agricultural production and marketing cooperation mode from the four aspects: circulation cost, information symmetry, circulation efficiency and incentive mechanism. The conclusion is that the supply chain production and marketing integration mode of farmers + contract base + leading enterprise type is the most competitive, so it can provide references for the development of agricultural industrialization in Shandong Peninsula.