Enlightenment of Chinese Traditional Color Philosophy Thinking to Modern Packaging Design

Abstract

Packaging as a medium and means of communication is almost accompanied by the whole process of human social development. This paper analyzes the characteristics of traditional packaging design in terms of emotion and culture, explores the form and expression of harmonious unity between man and nature, and analyzes Packaging material, production process, graphic design, color application and so on throughout the philosophical thinking. It has a positive significance to promote the development of traditional packaging design and enhance the international competitiveness.