Development Strategies of E-commerce for Small and Medium-Sized Enterprises

Maarina

Abstract


In the economic structure of our country, small and medium-sized enterprises (SMEs) are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a business model that the current small and medium enterprises must face and accept. The development of enterprises is of great significance. In this context, the article first introduced the importance of the development of e-commerce SMEs, and then based on the actual operation of the community put forward and analyzed the current e-commerce development under the existing problems, and finally based on the actual lack of effective Development Strategy of E-commerce for Small and Medium-sized Enterprises.

Keywords


small and medium enterprises; e-commerce; development strategy


DOI
10.12783/dtssehs/asshm2016/8404