Study on the Educational Model of “3Iâ€Professional Marketing Talent

Abstract

Society raise higher demand to the marketing students, but the number of students who apply marketing major decreased year by year. Even more marketing students lose their interest in studying. So it is very important to reestablish educational objectives, reform educational measure, and teaching system for those marketing major in universities of engineering. From the educational practice, this paper constructed “3Iâ€marketing talent educational model, put forward educational system and courses map, which has good applied value.