Strategic Thinking on Social Media Marketing in the Internet Era

Abstract

The rise of social media in the Internet Era has subverted the way people communicate and live and created new opportunities and challenges for enterprise marketing. By elaborating the concept of social media and social media marketing, this paper analyzes the advantages of social media marketing over traditional marketing as well as misunderstandings to this regard, and puts forwards relevant countermeasures on how to use social media to carry out marketing in the network era for reference.