Innovation of Moral Education in Colleges—Based on Challenges and Inspiration of “IP + Internetâ€

Abstract

The new information broadcasting mode under Internet has put forward new requirements for traditional ideological and political education of university students. "IP + Internet" increasingly takes root in university campus, affecting students' way of thinking and living, the main features of which are efficient broadcasting mode and entertaining content. On the basis of research, this paper analyzes the breadth and depth of IP’s impact on college students, aiming to learn from the efficient broadcasting mode of the "IP + Internet" and overcome the negative impact of over-entertainment on the educational environment simultaneously. Finally, it’s supposed to realize the innovation of concept, content and means in the ideological and political education while sticking to the position.