The Impacts of Adopting a Simple Profit-maximising Strategy Perspective for a Company

Abstract

Companies are in business to make money, and every business attempts to maintain a continuing growth in the unpredictable economic situation. Therefore, companies are trying to make plans to support firms competing successfully against their rivals. Those plans are designed to state the direction and scope of an organisation over the long term, which achieve advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. This paper analyzes the situation applied in company's mission statement, the environment analysis, low-cost leadership strategy. By assessing different company examples, it is concluded that adopting a simple profit-mixmising perspective will also have both positive and negative impact.