Analysis of Ideological and Political Education in Colleges and Universities based on “Micro-Platformâ€

Abstract

With the development of new media, WeChat gradually becomes the communication tool that is most used by college students, which also pushes "microplatform" to develop. As the medium to spread ideology and culture, "Microplatform" has gradually become one of the new media for China's college students to obtain information with the development of mobile Internet technology. In this context, study on the ideological and political education work path and other related issues "micro-platform" is conducive to give full play to the micro-platform in the ideological and political education work, strengthen the campus mainstream cultural and ideological positions, and develop the campus culture in universities. Through questionnaire survey and random interviews with students in Wuhan University of Technology, this survey report analyzed the data about the university ideological and political education based on the "micro-platform" with an example of Wuhan University of Technology. On this basis, many existing problems of the "microplatform" are found in the ideological and political education: the content of official accounts is highly repeatable; the interoperability with other online and offline media content of Communist Youth League Committee and the Communist Youth League is not strong; interaction with students is insufficient and lacks channels for publicity effect feedback. According to the existing problems, this report also puts forward with measures and development ideas of extending the depth and breadth of the official account content, enhancing both the online and offline interaction of "micro-platform" with the university’s or the school’s media, and establishing publicity feedback channel.