Research on Influencing Factors of College Students’ Internet Shopping—Based on Shanxi Province

Abstract

With the Internet developing rapidly, online shopping is becoming more and more common. Specially, college students have gradually become the main force of online shopping. This paper uses the survey method to analyze the data from the perspective of college students online shopping status. And we establish a reasonable model to explore the influencing factors of college students online shopping. Through the empirical analysis of the data in Shanxi Province, we establish the regression model, select six factors, such as the product price, product reputation, after-sales service, transaction security, promotion activities and distribution speed. Through the factor analysis, we can draw conclusions and put forward the reasonable suggestions.