Research on Ethnic Culture Tourism Industrialization Mode in Qinghai Tibetan District Based on All-for-one Tourism Viewing Angle

Abstract

In the paper, national culture of Qinghai Tibetan District is regarded as the research object. Its tourism industrialization development is regarded as the goal. The mode of ethnic culture tourism industrialization development in Shanghai Tibetan District and the realization path are described from internal and cross- industry levels of tourism industry respectively under the concept guidance of ‘sustainable development’, ‘intelligent development’ and ‘interactive development’. Firstly, three formats of national culture with different manifestation patterns of materialisation, virtualization and schematization are finally realized through processing, design and reproduction by different combinations with six elements of tourism aiming at ‘industry internal joint operation’. Secondly, ‘new format of ethnic culture tourism industrialization of ‘culture+ tourism +’ is created through ‘cross-border joint operation’.