Research on the Improvement of Female Tourism Supplying Side Based on the Tows Analysis in Qinghai

Abstract

With the development of the society and the economy, and the rise of the social status and the level of education as well as the level of consumption of the female, the female tourists market has already been paid close attention on tourist exploration around China. It is a major task for Qinghai Province to give proper resolutions under the conditions and the development in Qinghai’s tourist industry. By SWOT analysis, this thesis studies both the buyer and seller markets in Qinghai’s female tourists industry, and comes to a conclusion that there is still some certain advantages and disadvantages in both interior and exterior Qinghai’s female tourists industry, therefore, relevant tactics are formulated, that is, “hold on to the exterior opportunities, and get rid of the interior insufficiencyâ€, and to boost the improvement of Qinghai’s female tourist and to resolutely carry forward the cause of Qinghai’s tourist industry in a sound and continuous way.