Exploration on Sports Creative Industry in The Era of Mass Entrepreneurship—The Construction of Education System of Innovation and Entrepreneurship for College Students

Abstract

Sports creative industry is an industry with great potential for development, college students to participate in sports creative industry is a good opportunity. Through the analysis of the connotation interpretation, creative goal, development survey of sports creative industry, this paper explores the conjunction point of the development of sports creative industry and education of innovation and entrepreneurship for college students, analyzes the opportunities and challenges of college students to develop sports creative industry at present and the main problems they encounter, and discusses the construction of innovation, creativity and entrepreneurship system of physical education institutes from the routes of improving the personnel training program of sports major, perfecting curriculum system, developing place of innovation and entrepreneurship, etc. .