Analysis of Alibaba Website by SWOT

WEN-RONG JIANG

Abstract


This article mainly discusses the Alibaba case study, first introduced the analysis of its purpose and direction, Then use SWOT analysis to its current situation, strengths and weaknesses, resulting in some improvements on Alibaba and summary.

Keywords


Alibaba, SWOT, Analysis of Case, ImprovementText


DOI
10.12783/dtem/ssemr2019/30896

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