A Research on the Competitive Strategy of the Solar Photovoltaic Industry—With the View of Taiwan’s Renewable Energy Law

Abstract

Solar photovoltaics is a kind of emerging renewable energy used for power generation, which has no need for transportation and has lower environmental pollution, creating a kind of new life style for humans. Thus, people enter the energy-saving and pollution-reduction era. Moreover, while the global reserves of oil, gas, coal, and uranium ore are limited, solar energy is an inexhaustible natural energy that produces no environmental pollution (like CO2) during use. The Importance-Performance Analysis Model is a method often used to measure performance and analyze competitive strategy, thus, this research adopted the IPA method to analyze and investigate the performance of Taiwan’s solar energy industry, as well as its current industrial advantages and disadvantages, which will later be used as the basis to improve the performance of Taiwan’s solar energy industry and formulate competitive strategies.