Analysis on the Influencing Factors of Traditional Chinese Medicine Culture Transmission Based on Elaboration Likelihood Model

Abstract

As an important part of Chinese traditional culture and national soft strength, the transmission and inheritance of traditional Chinese medicine culture is the foundation and prerequisite for the development of Chinese medicine. On the basis of Elaboration Likelihood Model, this paper analyzes three different factors influencing the transmission process of TCM culture, explores the correlation among influencing factors through empirical analysis, and tries to provide new research ideas for TCM culture transmission.