Traceability System of Agricultural Products for Small and Medium-sized Farmers: Motivation Perspective

Abstract

The safety of agricultural products has become increasingly prominent, but the participants in the supply chain of agricultural products are in a dilemma lacking of motivation in the construction of the traceability system. This paper summarizes the definition and origin of the tracing motivation, and analyzes the main motivation based on information sharing demand and product differentiation demand. Accordingly, it builds agricultural traceability system and designs process, then evaluate the application effect of the system. The traceability system of agricultural products is the concrete realization of food safety traceability system, which is of great significance to food safety management.