Green Consumption Attitudes of the Tourists Lodging in the Resort Hotel

Abstract

The purpose of this study was to investigate the resort hotel tourists’ green consumption attitude. Questionnaires were used in this survey research and were distributed to subjects derived from nonprobability convenience sampling. 380 tourists in resort hotels of Alishan area were surveyed, 294 questionnaires were given back with return rate of 77%. Descriptive statistics, independent t-test and One-way ANOVA are furthered used to analyze collected data. The results showed that no significant difference exists between different genders regarding green consumption attitude. However, significant difference did exist among different age and marital status groups(P<.05), After further afterward comparative analysis, it showed that 30~39 and 40~49 age level paid greater attention to “green concept†than 20~29 age group. Finally further suggestions are made according to the research results, This research suggest the environmental protection government department should strengthen promotion and guidance about the concept regarding the green and should legislate related laws to strengthens the consumers’ cognition of environmental protection.